Long Beach, Calif. — DENSO ADC, the Americas sales arm of DENSO Wave Incorporated, inventor of the QR Code®, announced a new, AT20B handheld barcode scanner that offers high-speed scanning, user-friendly operation and high durability, yet an affordable price.

DENSO’s Advanced Scan Plus™ technology gives the AT20B twice the scanning speed of previous models, increasing operator efficiency. A super-deep scanning field allows smooth close-up and distant operation, regardless of the scanner’s position.

Using the latest DENSO algorithms, the AT20B can scan poorly printed or otherwise difficult-to-read barcodes. The device also allows trouble-free scanning of wide barcodes, such as the ITF-14 and GS1-128 (EAN-128) codes used for utility and medical bills, and Code 39 on EIAJ labels.

The AT20B’s compact, lightweight and ergonomically shaped design makes it easy to hold and aim, reducing operator fatigue. An LED guide-light improves the ease of targeting, even when scanning multilevel or very small barcodes.

The AT20B is extremely durable, with a shock-absorbing construction that allows it to withstand being dropped onto a concrete floor 6 times from a height of 1.8 meters or 60 times from 1.5 meters. The device also features IP42 dust- and water-resistant protection, as well as a connector-cable locking mechanism that prevents damage to the connector or cable.

Other outstanding features of the AT20B include easy-to-use configuration software and an auto-sense scanning mode. A data-verification function allows verification to be done with a single scanner, while data-editing functions allow simple programming (ADF scripting) for data truncating, sorting and converting. A command-control function enables the scanner to be controlled by a PC, for fully automated operation.

“At DENSO, we are continually striving to improve our product line, and our new AT20B handheld scanner sets the price-performance bar higher than ever before,” said John Doran, senior manager, Commercial and Industrial Systems. “We are confident it will allow us to expand our marketplace even further.”

For more information, visit www.denso-adc.com/products/at20b.

DENSO ADC is the Americas sales arm of DENSO Wave Incorporated, a pioneer of CCD technology and inventor of the QR Code. DENSO Wave is among the world’s largest manufacturers of mobile data-capture systems. DENSO ADC manages sales of its barcode-scanner products throughout North and South America. For more information, visit www.denso-adc.com.

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electric, electronics and information and safety. Its customers include all the world’s major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 35 countries and regions (including Japan) and employs approximately 120,000 people. Consolidated global sales for the fiscal year ending March 31, 2011, totaled US$37.7 billion. Last fiscal year, DENSO spent 9.3 percent of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges.

In North America, DENSO employs 13,000 people with consolidated sales totaling US$6.4 billion for the fiscal year ended March 31, 2011.

QR Code® is a registered trademark of DENSO Wave Incorporated.

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