LONG BEACH, Calif.DENSO ADC announced a new video featuring the company’s 1-D and 2-D barcode terminals and scanners, as well as its QR Code® and Security QR Code software. The three-and-a-half-minute video is available on YouTube at www.youtube.com/watch?v=KofVF9vpXOw.

“This new video is a great way for customers to get to know our company and our products,” said Fran Labun, vice president, Sales Groups. “It introduces them to our cutting-edge automatic data-capture technologies, including our latest advances in the QR Code and Security QR Code.”

DENSO ADC offers a wide range of 1-D and 2-D barcode and scanners featuring lightweight, ergonomic designs; rugged, durable construction that can stand up to rough handling and harsh environments; superior resistance to water and dust exposure; power-saving advantages that enable longer operating time; high-speed communication via Bluetooth, USB, 802.11a/b/g/n, serial or keyboard interfaces; and lower cost of ownership.

The company also offers the industry’s only QR Code-generating software that ensures ISO-compliant, optimally readable codes. In addition, DENSO’s new Security QR Code (SQRC) contains both normally readable and hidden, encrypted data, enabling users to combat fraud and help prevent counterfeit, gray-market and black-market goods.

DENSO ADC is the Americas sales arm of DENSO Wave Incorporated, a pioneer of CCD technology and inventor of the QR Code. DENSO Wave is among the world’s largest manufacturers of mobile data-capture systems. DENSO ADC manages sales of its barcode-scanner products throughout North and South America. For more information, visit www.denso-adc.com.

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electric, electronics and information and safety. Its customers include all the world’s major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 35 countries and regions (including Japan) and employs more than 120,000 people. Consolidated global sales for the fiscal year ending March 31, 2012, totaled US$38.4 billion. Last fiscal year, DENSO spent 9.5 percent of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges.

In North America, DENSO employs more than 14,000 people with consolidated sales totaling US$6.2 billion for the fiscal year ending March 31, 2012.

QR Code® is a registered trademark of DENSO Wave Incorporated.

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