Long Beach, Calif. — DENSO ADC, the Americas sales arm of DENSO Wave Incorporated, inventor of the QR Code®, announced publication of a new free guide, “QR Code Essentials.”

“Since its introduction in 1994, the QR Code has come to play a major role in every industry where barcodes are employed,” said John Doran, senior manager, Commercial and Industrial Systems, DENSO Sales California, Inc. “With such widespread popularity, customers are constantly contacting us to find out more about QR Codes and how to implement them.”

The new 12-page guide answers this need by providing key facts and information about the QR Code and the technology associated with it. The guide is available as a free download from the DENSO ADC website at www.denso-adc.com/pdf/qrcode (922 KB).

The QR Code is a two-dimensional (2-D) barcode that can hold many times more information than one-dimensional (1-D) barcodes, and in a smaller space. In addition to being used in such diverse industries as manufacturing, warehousing and logistics, retailing, healthcare, life sciences, transportation and office automation, the QR Code is increasingly appearing in mobile marketing and advertising campaigns.

DENSO ADC is the Americas sales arm of DENSO Wave Incorporated, a pioneer of CCD technology and inventor of the QR Code. DENSO Wave is among the world’s largest manufacturers of mobile data-capture systems. DENSO ADC manages sales of its barcode-scanner products throughout North and South America. For more information, visit www.denso-adc.com.

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electric, electronics and information and safety. Its customers include all the world’s major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 35 countries and regions (including Japan) and employs approximately 120,000 people. Consolidated global sales for the fiscal year ending March 31, 2011, totaled US$37.7 billion. Last fiscal year, DENSO spent 9.3 percent of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges.

In North America, DENSO employs 13,000 people with consolidated sales totaling US$6.4 billion for the fiscal year ended March 31, 2011.

QR Code® is a registered trademark of DENSO Wave Incorporated.

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